Reviewed · TAIPEI LANDMARKS & OLD TOWN
Taipei 101 Observatory Deck Ticket
See Taipei from the clouds. Taipei 101 gives you a fast, easy way to look across the city from the 89th floor, and I especially like the 37-second elevator ride and the broad views of Taipei backed by green hills. The chance to use a priority pass is another real plus when the entrance line is long. The main concern is ticket redemption: some QR and barcode vouchers have failed at the machines or counter, forcing customers to buy a second ticket.
I also like the flexible value offered by some passes, including the ability to visit on any date within a year, which helps when Taipei’s rain clouds refuse to cooperate. Still, a clear day matters greatly, and the $30 price is only a good deal if your digital ticket works and you actually get the expected access.
In This Review
- Key points at a glance
- Why Taipei 101 is worth seeing from above
- Starting at the fifth floor and riding to floor 89
- The 89th-floor observatory and the view across Taipei
- Photo opportunities and the limits of the viewing areas
- How much time to allow inside Taipei 101
- Priority access versus a regular ticket
- The ticket redemption warning you should take seriously
- Ever Rich Neihu benefits and what they really mean
- Who will enjoy this experience most
- Cancellation and booking details in plain language
- Should you book the Taipei 101 Observatory ticket?
- FAQ
- Where is the Taipei 101 Observatory?
- How long does the experience take?
- What floor is the main observatory on?
- How fast is the Taipei 101 elevator?
- Is transportation included?
- What is the difference between an ordinary ticket and an express ticket?
- Does the ticket include the Ever Rich Neihu store benefits?
- Can I cancel for a full refund?
- What happens if I cancel within 24 hours?
- What should I do if my QR code or barcode does not work?
Key points at a glance

- The elevator reaches the 89th floor in 37 seconds, traveling from the fifth-floor entrance at 1,010 meters per minute.
- Priority access can save serious time, especially for larger groups or busy periods.
- Clear weather makes the biggest difference, since rain can limit views across Taipei.
- The observation experience takes about two hours, including the elevator, viewing areas, displays, shops, and photo stops.
- Ticket redemption is the weak link, with some barcode and QR vouchers reportedly rejected.
- The ticket includes Ever Rich Neihu benefits, such as purchase discounts, Uber credits, Wi-Fi, eSIM redemption, and gifts with qualifying spending.
Why Taipei 101 is worth seeing from above

Taipei 101 is more than a tall building with a viewing platform. It is one of those attractions that quickly gives you a sense of how Taipei fits together. From the 89th floor, the city’s dense blocks spread below you, with hills forming a green frame around the urban core.
That contrast is the real pleasure. You see a large modern city, but it does not run endlessly in every direction. On a sunny day, the streets and buildings become small geometric shapes, while the surrounding hills give the view a softer edge.
I would not make this your only Taipei experience. A view from above cannot replace walking through neighborhoods, visiting markets, or riding the city’s public transportation. But it is a useful first or last stop because it helps you understand the city’s shape. Go early in your visit and you may get a better sense of where different districts sit. Go near the end and you can recognize places you have already explored.
The attraction is located in the Xinyi District, an easy area to reach by public transportation. The ticket does not include private transportation, so you need to make your own way to Taipei 101. That is not a major hardship, but it matters if you are arranging a tight airport transfer, shore excursion, or day tour.
More Taipei landmarks and old-street walks:
- Taipei: Taipei 101 Observatory Deck Entry Ticket
★ 4.6 · 847 reviews - Taipei: Priority Pass Taipei 101 Observatory Deck Ticket
★ 4.7 · 467 reviews - Taipei: National Palace Museum E-Ticket
★ 4.4 · 273 reviews
Starting at the fifth floor and riding to floor 89

The entrance process begins at Taipei 101, with ticket redemption connected to the observatory entrance on the 89th floor. The stated redemption point is Taipei 101 Observatory, Section 5, Xinyi Road, No. 7, 89th floor, Taipei City 110.
Before the elevator ride, you may have time to watch a multimedia presentation or browse the souvenir shop. These are small additions, but they help fill the waiting period and give the visit a little more shape than simply entering a lift and looking out a window.
The elevator is one of the attraction’s best features. It travels from the fifth-floor entrance to the 89th floor in just 37 seconds. Its listed speed is 1,010 meters per minute, and the elevators are described as Guinness Record-breaking high-speed pressurized elevators.
That ride is short enough to feel almost unreal. You are not sitting through a long climb while the floors tick past. Instead, you rise quickly and arrive at the observatory before you have much time to wonder how high you are. For children and anyone interested in engineering, the elevator is part of the attraction, not just a means of transport.
If you buy or receive an express ticket, you use the priority pass counter. A regular ticket goes through the self-redemption machine. That difference matters on busy days. Priority access has been particularly useful for large parties, including a group of 10 that was able to avoid a long line and get onto the elevator quickly.
The regular service can still work well when crowds are light. One positive experience described an easy ticket desk process and a normal elevator visit without trouble. I would not assume you need the express option at every hour, but if your schedule is tight, priority access gives you more control.
The 89th-floor observatory and the view across Taipei

The main payoff is the view from the 89th floor. On a clear day, you can look over Taipei’s buildings, roads, and distant green hills. The city appears compact from this height, with office towers and apartment blocks reduced to neat clusters.
The view is broad rather than intimate. You are not looking at one famous monument from close range. Instead, you get a large picture of the city, which makes Taipei 101 especially useful for orientation and photography.
The observatory also includes informative descriptions and narratives to help explain what you are seeing. These details are valuable because a high viewpoint can otherwise become a simple photo stop. The site descriptions give you more reason to pause at the windows and identify parts of the city.
Decorations and seasonal displays may also be present. One rainy-day visit still felt worthwhile because the staff were helpful, the elevator ride was interesting, and the seasonal decorations added some color indoors. That is useful advice for real life: Taipei weather can change your view dramatically, but it does not always ruin the whole visit.
Still, do not expect the same experience on a rainy day. Low clouds and wet glass can reduce the distant view to a gray blur. You may still see nearby buildings, but the surrounding hills and wider city picture can disappear.
The best practical advice is simple: check the weather and keep your timing flexible if possible. A pass with a long validity period can help you wait for a better day. One particularly useful ticket feature allows use on any date within a year, though you should confirm the exact terms attached to the ticket you choose before paying.
Photo opportunities and the limits of the viewing areas

Taipei 101 offers plenty of reasons to bring your camera, but you should set realistic expectations about photographing through the observatory windows. The glass gives you a clean view in good conditions, yet reflections, framing, and safety barriers can affect your pictures.
One critical account found that parts of the accessible viewing area had thick guardrails and narrow gaps that made photography frustrating. That reaction may depend on the exact section, lighting, crowd level, and personal expectations, but it is worth keeping in mind if your main goal is a perfect skyline photograph.
I would treat the observatory as a place for looking first and photographing second. You can take good pictures, but the best image may require patience and a little movement to reduce reflections. Rain makes that problem worse.
The indoor setting is also worth remembering. This is not an open-air rooftop experience. You are viewing the city through a protected observatory, which makes the attraction comfortable and safe, but it also means that glass and structural elements become part of the picture.
If you want a polished, weather-protected view with displays, shops, and a fast elevator, the setup works well. If you expect an unobstructed outdoor platform, you may find the experience less satisfying.
A few more Taipei trips worth lining up
- From Taipei: Shifen, Jiufen, and Yehliu Guided Day Trip
★ 4.6 · 1,654 reviews - Full-Day Private Custom Taipei City Tour
★ 5.0 · 911 reviews - Taipei: Jiufen Night View and Shifen Day Tour
★ 4.6 · 870 reviews - Full-Day Private Northern Taiwan Tour from Taipei with Pickup
★ 5.0 · 782 reviews
How much time to allow inside Taipei 101

The stated duration is about two hours. That is a sensible estimate for the full visit, including ticket entry, the elevator, the observatory, displays, photo stops, and shopping.
You can move faster if you only want the skyline. You can also stay longer if you enjoy reading the site descriptions, looking at seasonal displays, or browsing the shops. A group of 10 spent about two hours and felt there was enough to see, with the option to remain longer.
The surrounding Taipei 101 complex adds practical value. The building includes a shopping mall and a large food court with many choices. That makes it easy to combine the observatory with a meal, a coffee stop, or some shopping without arranging another part of town.
This is especially helpful during rain. If the view is poor, you can still use the building as an indoor stop rather than wasting the trip entirely. I would schedule the observatory with some flexibility, then allow time for food or shopping below.
Priority access versus a regular ticket

The biggest difference between ticket types is convenience. A regular ticket uses the self-redemption machine, while an express ticket goes to the priority pass counter and can let you bypass the regular line.
That benefit is most useful during busy periods, for larger groups, or when you have a fixed dinner reservation or transport connection. Several positive experiences specifically praised skipping the line and getting onto the elevator quickly.
A regular ticket may be perfectly adequate when the attraction is quiet. It can also cost less, depending on the exact product and date. You should compare the price difference with the amount of time you have available.
At around $30, the ticket is not a bargain attraction in the same way as a city park or public viewpoint. You are paying for the height, the building’s signature elevator, the indoor viewing area, and the convenience of a managed attraction in the city center.
I consider that fair value on a clear day, especially if you enjoy architecture, engineering, or city views. It becomes weaker value in bad weather, when the main visual reward is reduced. Priority access improves the value for a short visit, but it does not improve the weather.
The ticket redemption warning you should take seriously

The most important practical issue is not the view. It is the voucher.
Some digital barcodes and QR codes have reportedly failed at the self-service machine or at the Taipei 101 counter. In those cases, the machine asked for a QR code rather than accepting the barcode, or staff said the supplied code was not valid. Customers then had to purchase a new ticket at the venue.
That creates a serious risk because the attraction ticket is date-sensitive in practice, even if a particular product offers flexible use. If you arrive with a group and the code fails, the pressure to pay again is high.
Before visiting, check the voucher carefully for the exact redemption instructions. Confirm whether you need a barcode, QR code, ordinary ticket counter, or priority pass counter. Keep the confirmation available on your phone, and do not rely only on a screenshot if the instructions require an active code.
The ticket problems were not universal. Other visits had no trouble at the desk, and some people were helped quickly by staff. Still, the mixed record means you should build in extra time and keep your booking confirmation, payment record, and support contact details handy.
This is also where purchasing directly through Taipei 101’s own ticket system may offer peace of mind. The supplied information does not guarantee that every third-party voucher will fail, but the possibility is important enough to consider before choosing the lowest advertised price.
Ever Rich Neihu benefits and what they really mean

The ticket includes discounts connected with the Ever Rich Neihu flagship store. Benefits listed include up to 15 percent off purchases, Uber ride credits, free Wi-Fi and eSIM redemption, and gifts with minimum spending.
These extras may be useful if Ever Rich Neihu is already part of your plans. They should not be the main reason to book the observatory ticket, since the store is separate from the Taipei 101 viewing experience and the value depends on what you purchase.
A discount is only worthwhile if you were going to shop anyway. Treat the Ever Rich offer as a bonus, not as a substitute for a lower ticket price. Check the conditions for the Uber credit, eSIM, Wi-Fi, and spending gifts before assuming they apply automatically.
The connection may appeal to visitors interested in duty-free shopping or practical travel services. For everyone else, the observatory itself is the reason to buy.
Who will enjoy this experience most
I would recommend Taipei 101 for a first visit to Taipei, families, architecture fans, photographers, and anyone who likes seeing a city from above. The elevator ride adds a little drama, while the floor descriptions and views give the visit more substance than a simple building entrance.
It also suits people with limited time. You can reach the building by public transportation, use priority access if needed, and complete the visit in roughly two hours. The mall and food court make it easy to fit into a wider day.
The attraction is less suited to someone who dislikes indoor observation decks or wants a completely open-air view. It is also a poor choice for a rigid schedule if your ticket redemption is unclear. The QR and barcode problem is not something to ignore.
Weather-sensitive visitors should think carefully. A clear day can make this one of Taipei’s best city views. A rainy day can still offer an enjoyable indoor outing, but you may not get the broad skyline scene shown in promotional photographs.
Cancellation and booking details in plain language
Free cancellation is available when you cancel at least 24 hours before the experience start time. Cancellations made within 24 hours are not refunded, and changes within that same period are not accepted.
The cut-off uses Taipei local time. Confirmation is provided at booking, and the attraction is near public transportation. Most people can participate, but private transportation and personal expenses are not included.
Because ticket redemption can take extra time, I would avoid booking the observatory immediately before a flight, cruise departure, or fixed tour. Give yourself room to solve a code problem without turning a simple sightseeing stop into a frantic one.
Should you book the Taipei 101 Observatory ticket?
Book it if you want Taipei’s classic high-rise view, particularly on a clear day. The fast elevator, informative displays, city panorama, and convenient location make it a strong two-hour attraction. Priority access is worth considering if you are visiting at a busy time, traveling with a large group, or working around a tight schedule.
I would be more cautious about buying a third-party voucher without checking the redemption method. The most serious weakness is the possibility of an invalid barcode or QR code, and the $30 price becomes poor value if you must buy a replacement ticket.
My practical choice would be a flexible ticket with clearly stated redemption instructions, a weather check before visiting, and enough time to handle the entrance process. If those pieces line up, Taipei 101 is one of the easiest ways to understand the shape and scale of Taipei from above.
FAQ
Where is the Taipei 101 Observatory?
The observatory is in Taipei 101 at Section 5, Xinyi Road, No. 7, Taipei City 110, Taiwan. The listed ticket redemption point is on the 89th floor.
How long does the experience take?
The visit takes approximately two hours. Your time may vary depending on the line, ticket redemption, viewing time, displays, and shopping.
What floor is the main observatory on?
The main observatory included with this experience is on the 89th floor.
How fast is the Taipei 101 elevator?
The elevator travels at 1,010 meters per minute and takes about 37 seconds to reach the 89th floor from the fifth-floor entrance.
Is transportation included?
No. Private transportation is not included, so you need to make your own way to Taipei 101. The building is near public transportation.
What is the difference between an ordinary ticket and an express ticket?
An ordinary ticket is redeemed at the self-service machine. An express ticket is handled at the priority pass counter and may let you enter more quickly.
Does the ticket include the Ever Rich Neihu store benefits?
Yes. The listed benefits include up to 15 percent off purchases, Uber ride credits, free Wi-Fi and eSIM redemption, and gifts with minimum spending.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience start time. Cancellations within 24 hours are not refunded.
What happens if I cancel within 24 hours?
The amount paid is not refunded, and changes made within 24 hours are not accepted. Cut-off times use Taipei local time.
What should I do if my QR code or barcode does not work?
Check the voucher instructions carefully before arriving and confirm whether you need the self-service machine, ordinary ticket counter, or priority pass counter. Keep your booking confirmation available and allow extra time in case staff need to help.
Just listed around Taipei
- Keelung: Heping Island Geopark Entry Ticket★ 5.0 · 3 reviews
- From Taipei: Thousand-Island Lake & Tea Museum Private Tour★ 4.7 · 5 reviews
- Iconic Food Tour: Local Street Food, Drinks & Sites★ 4.4 · 3 reviews
- From Taipei: Private Yangmingshan Volcano and Nature Tour★ 5.0 · 9 reviews
- From Taipei or Taichung: Sun Moon Lake Day Trip & Boat Ride★ 4.6 · 5 reviews
- From Taipei City: 3-Day Sun Moon Lake & Alishan Private Tour★ 4.8 · 4 reviews
- From Keelung: Private Taipei City Landmarks Shore Excursion★ 5.0 · 4 reviews
- From Taipei: Beitou & Yangmingshan Private Day Tour★ 4.2 · 9 reviews
Taipei Landmarks & Old Town, compared.

Priority Pass Taipei 101 Observatory Deck Ticket
Read our review →
Taipei City Morning Tour with National Palace Museum entry
Read our review →
Taipei Old Town – Taiwan Introduction Walking Tour (Tip-Based)
Read our review →
Morning City Tour with National Palace Museum Entry
Read our review →
Yehliu & Jiufen & Shifen Day Tour (Departure from Ximending)
Read our review →Browse the lists this tour appears in



